Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-16

A Roy Morgan Single Source survey has found that 31.4 per cent of Australians aged 14+ (more than 6.1 million people) owned a console game in the year to September 2015. Some 61.8 per cent of Generation Z reported owning at least one console game, well ahead of Generations Y (40 per cent) and X (37.6 per cent). However, only 10.3 per cent of Baby Boomers and 1.8 per cent of Pre-Boomers are console game-owners. The survey also shows that Wii Sports is by far the nation’s most popular console game; it is owned by 47.1 per cent of all console-game owners, ahead of the Call of Duty franchise (36.9 per cent) and Mario (33 per cent).

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