Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-16

Roy Morgan Research, the industry standard for planning media buying, has announced a ground-breaking new search engine, Audience Search, which enables media agencies to locate and book thousands of valuable media audiences. Audience Search links over 20,000 targets available in Roy Morgan Single Source to provide marketers expanded reach to find and buy audiences at scale via Roy Morgan’s extensive media partner network that includes Eyeota, Yahoo7, Big Mobile, Mi9, Acxiom & Greater Data. All media channels including online, print, TV, outdoor, radio and cinema are available for audience profiling inside the new search engine. As the offline and digital worlds become more connected for consumers, planners and buyers can now easily search for their target audience and within a few clicks, identify audience volumes and availability. This unique capability helps agencies optimise spend across a range of media channels including premium digital, programmatic, outdoor, electronic and traditional mail. This Australian led innovation, built on the industry standard ASTEROID platform, combines the simplicity of text based search and ready-made audiences. Roy Morgan Research is planning to launch this service beyond local shores in the near future.

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