Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 47 per cent of Australians aged 18+ who buy alcohol in an average four weeks believe that "all liquor stores are about the same". This compares with 56 per cent in the year to September 2006. Meanwhile, the proportion who agree that "no single liquor store is best, but two or three are better than others" has risen from 35 per cent to 42 per cent over the same time period; and those who feel that "one liquor store is the very best" rose from six per cent to nine per cent. Among alcohol-buyers who feel that "two or three stores are better than others", 78 per cent nominated Dan Murphy’s, ahead of BWS (38 per cent), Liquorland (28 per cent) and 1st Choice (23 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE