Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-16

A Roy Morgan Single Source survey has that 70.7 per cent of Australian grocery buyers aged 14+ bought fresh meat in the year to December 2015, compared with 75.6 per cent in the year to December 2013. Meanwhile, the proportion of grocery buyers who purchase their fresh meat at the butcher’s in any seven-day period has fallen from 23.1 per cent to 17.9 per cent over the same period. Despite the decline, butchers still hold a 23.5 per cent share of the total fresh-meat market, due to the amount their shoppers spend in an average seven days ($A37).

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ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, FOODLAND AUSTRALIA LIMITED