Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-16

A Roy Morgan Single Source survey has found that 25.7 per cent of Australian women aged 50+ bought at least one lipstick in any given six-month period in the year to December 2015. This compares with 32.5 per cent in the year to December 2011. Meanwhile, the number of women aged 25 and under who buy lipstick has risen from 13.9 per cent to 23.8 per cent over the same period. The survey also shows that Revlon has overtaken Avon to become the most popular lipstick brand among women aged 50+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, AVON AUSTRALIA, ESTEE LAUDER PTY LTD, MAYBELLINE, MAX FACTOR INTERNATIONAL, L’OREAL AUSTRALIA PTY LTD