Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Single Source survey has found that 22 per cent of Australians aged 14+ agree that all telcos are the same. The survey, which was carried out in the year to December 2015, also shows that 29 per cent of Dodo customers agree with this statement, compared with 21 per cent of Telstra customers and just 10 per cent of ALDImobile customers. Roy Morgan Research CEO Michele Levine says this simple question about whether all telecommunication companies are the same raises many interesting issues worthy of further investigation by telcos. It goes to the heart of the millions of dollars in expenditure on branding and advertising, pricing and special offers, product and service delivery.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, ALDIMOBILE, INTERNODE SYSTEMS PTY LTD, ADAM INTERNET PTY LTD, IINET LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, WESTNET PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IPRIMUS, SOUTHERN PHONE COMPANY LIMITED, VODAFONE AUSTRALIA LIMITED, BOOST MOBILE, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM