Television ad market slumps as Nine, regional broadcasters’ shares slide

Original article by Jake Mitchell
The Australian – Page: 21 : 16-Mar-16

Standard Media Index data shows that free-to-air TV advertising revenue in Australia’s capital cities fell by 4.6 per cent to $A182.6m in February 2016. The Seven Network’s share of ad revenue rose from 39 per cent to 40.4 per cent, while the Nine Network’s share fell from 39.9 per cent to 35.5 per cent and the Ten Network’s share rose from 21.1 per cent to 24.3 per cent. Meanwhile, regional TV networks’ ad revenue was down 11.3 per cent, but there was 2.3 per cent growth in ad revenue for the subscription TV industry.

CORPORATES
SMI MEDIA INCORPORATED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, PRIME MEDIA GROUP LIMITED – ASX PRT, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, WIN CORPORATION PTY LTD, NATIONAL RUGBY LEAGUE

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