Networks up ante on cricket TV rights

Original article by Jake Mitchell
The Australian – Page: 23 & 25 : 28-Mar-16

The Nine Network’s current five-year deal broadcasting rights deal for international cricket matches played in Australia is worth $A450m. Some experts believe that the next rights deal could be worth around $A700m, while broadcasting rights for the domestic Twenty20 competition could potentially top $A50m after the ratings success during the 2015-16 summer. Meanwhile, TV networks are looking at options for offsetting the ratings impact of rain-affected matches.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, CRICKET AUSTRALIA, TEN REN TEA (AUSTRALIA) PTY LTD, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN OPEN TENNIS, INTERNATIONAL CRICKET COUNCIL, FOX SPORTS AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, DENTSU AEGIS MEDIA AUSTRALIA PTY LTD, OPTIMUM MEDIA DIRECTION PTY LTD, THE A LEAGUE PTY LTD

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