Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-16

A Roy Morgan Single Source survey has found that more than 1.7 million Australians aged 14+ buy at least one pair of denim jeans in any given four-week period. The survey, which was carried out in the year to December 2015, also shows that 11.4 per cent of Australians buy women’s jeans at Kmart in an average four weeks, while 12.5 per cent buy men’s jeans at the discount department store. Target is the second most popular store for buying women’s jeans (11.1 per cent), while Just Jeans (8.5 per cent) is the second most popular store for men’s jeans.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, JUST JEANS PTY LTD, JEANS WEST, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR