Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that Australians aged 18+ drank just over 426 million glasses of alcohol between them in the year to December 2015. This is an average of 23 glasses per person every four weeks. The survey also shows that for every 100 glasses of liquor consumed by Australians in an average four weeks, 48 glasses are beer, 25 are still wine, 11 are spirits, six are Ready-To-Drink, four are sparkling wine/Champagne, three are cider, two are liqueur and one is fortified wine. Meanwhile, analysis by age group shows that beer comprises 50 glasses out of each 100 consumed by the 18-24 year-old-age bracket, but only 42 among drinkers aged 65+, while wine accounts for 48 of every 100 glasses drunk by the 65+ demographic.

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