Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 12.25 million Australians aged 14+ (63 per cent) have at least one sport that they "almost always" watch on TV, and over 1 in 6 of these dedicated fans either already pay to watch sporting events on demand or say they would like to. The survey, which was carried out in the year to December 2015, also shows that 23 per cent of American NBA basketball viewers already pay to watch sport on demand and another 21 per cent agree that they would like to. Meanwhile, 25 per cent of English Premier League viewers already pay to watch some sport on demand, with another 16 per cent open to the idea.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL BASKETBALL ASSOCIATION, SUPER RUGBY, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, NATIONAL BASKETBALL LEAGUE