Original article by Dominic White
The Australian Financial Review – Page: 25 : 18-Apr-16

Data from OzTAM highlights the impact of video-on-demand services on Australia’s free-to-air TV networks. Prime-time viewing has fallen by 4.3 per cent overall in 2016, led by the key 16-39 age demographic, which is down 14.8 per cent. However, the figures do not include people who view the networks’ programs via their online "catch-up" services. The OzTAM data also shows that the prime-time audience share of pay-TV group Foxtel has fallen by 5.3 per cent.

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OZTAM PTY LTD, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, STAN ENTERTAINMENT PTY LTD, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), THE NIELSEN COMPANY