Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-16

A Roy Morgan Single Source survey has found that 791,000 Australians aged 14+ bought men’s sporting shoes in any given four-week period in the year to December 2015, compared with 728,000 in 2014. The survey also shows that 9.2 per cent of Australians bought buying men’s sporting footwear at Rebel Sport in an average four weeks in 2015, ahead of Rivers (8.1 per cent) and The Athlete’s Foot (6.3 per cent). Meanwhile, Australians spend an average of $A108 on men’s sporting footwear, but the average customer spend at The Athlete’s Foot is $A177, followed by Foot Locker ($A146).

CORPORATES
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, RIVERS (AUSTRALIA) PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, FOOT LOCKER AUSTRALIA INCORPORATED, NIKE AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED