Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Apr-16

A Roy Morgan Single Source survey has found that 1,509,000 Australians aged 14+ bought women’s perfume in an average four weeks during the year to December 2015, compared with 1,140,000 in 2013. Likewise, the number of Australians who purchased men’s aftershave/cologne increased from 1,192,000 in 2013 to 1,345,000 in 2015. The survey also shows that Australians who are married or in a de facto relationship are more likely than their single/unmarried counterparts to buy fragrance for the opposite gender.

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