Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-May-16

A Roy Morgan Single Source survey has found that 734,000 Australians aged 14+ (3.7 per cent) bought sporting equipment (not including sportswear and sporting footwear) in an average four weeks in the year to March 2016, spending a combined $A1,330m over the year. The survey also shows that Rebel Sport claimed $A254m (19 per cent) of this expenditure, ahead of Amart All Sports ($A50m), Sports Power ($A48m), and Kmart ($A44m).

CORPORATES
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, A-MART ALL SPORTS PTY LTD, SPORTS POWER, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, SUPER RETAIL GROUP LIMITED – ASX SUL, SPORTSCO PTY LTD, STADIUM SPORTS PTY LTD, ANACONDA STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, TARGET AUSTRALIA PTY LTD, EBAY INCORPORATED, DEALSDIRECT.COM.AU PTY LTD, DECATHLON