Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Single Source survey has found that 3.6 million Australians aged 14+ buy something at a Queensland shopping centre in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that Westfield Chermside is the state’s busiest shopping centre, with 318,000 shoppers buying something in an average four-week period. This is followed by Westfield Garden City (288,000) and Westfield Carindale (257,000). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that four of Queensland’s 10 busiest shopping centres are most likely to be frequented by members of the hard-working Aussie Achievers community, while three shopping centres are most likely to be frequented by the Metrotechs community.

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