Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that of the one million Australians aged 14+ who see arthouse or foreign-language movies at the cinema, 58 per cent saw just one such film in an average three months during the year to December 2015. Meanwhile, 30 per cent saw two or three such films, and the remaining 12 per cent saw four or more. Overall, at an average of two such films each per quarter, it adds up to a total of eight arthouse/foreign films over the year. The survey also shows that arthouse movie audiences also saw an average of 14 films at cinemas in 2015 (3.5 per quarter on average) – which therefore includes six mainstream movies. The 8.4 million cinema-goers who do not see any arthouse or foreign-language movies in a three-month period only averaged nine movies each over the course of the year.

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