Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

A Roy Morgan Single Source survey has found that 65.3 per cent of Australian women aged 65+ agreed that "I try to look stylish" in the year to December 2015, compared with 60 per cent in 2011. In contrast, just 24.8 per cent agree that "It’s important to look fashionable". Meanwhile, the proportion of older women who say that they "live a full and busy life" has risen from 65.5 per cent to 67.7 per cent, while 21.8 per cent "look for new experiences every day" (up from 17.9 per cent in 2011).

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