Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

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