Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 45 per cent of Australian smartphone owners aged 14+ say they cannot live without their mobile. The survey, which was carried out in the year to March 2016, also shows that 63 per cent of smartphone owners agree that they need the device to help them juggle their work and personal life, while 59 per cent need a smartphone for their personal security, and 54 per cent need it to help them co-ordinate their social life. Analysis by brand shows that 50 per cent of Apple iPhone owners cannot live without their smartphone, compared with 42 per cent of Samsung users, 43 per cent of HTC users and 45 per cent of LG users.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, LG ELECTRONICS, NOKIA OY AB, SONY CORPORATION, HUAWEI TECHNOLOGIES COMPANY LIMITED