Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 36.2 per cent of Australians aged 14+ bought tissues/paper handkerchiefs in an average four-week period during the year to March 2016, and nine per cent bought throat lozenges/cough lollies. These figures have remained relatively stable over the last few years. The survey also shows that more Australians buy tissues and cough lollies during the July-September period than any other quarter. In 2015, some 14 per cent of Australians bought cough lozenges and 39.7 per cent bought tissues in an average four weeks during the July-September quarter (as opposed to 5.6 per cent and 32 per cent respectively in the January-March quarter). Meanwhile, a higher proportion of women than men buy these products at any time of the year, and this pattern is especially apparent during the peak July-September quarter.

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