Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 13.7 per cent of Australians aged 14+ (2.7 million people) visited the Qantas website in an average four weeks during the year to March 2016. This was followed by the Booking.com and Jetstar websites, which each attracted 9.7 per cent of the population (or 1.9 million people) in an average four weeks. Besides the airlines and the Flight Centre website, the Top 15 travel websites are dominated by online-only businesses: mainly booking sites, but also News Corp-owned news.com.au/travel (5.3 per cent) and Fairfax-owned Traveller.com.au (3.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, BOOKING.COM BV, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TRIPADVISOR LLC, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, WOTIF.COM HOLDINGS LIMITED