Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 5.7 per cent of Australians aged 14+ (or just over 1.1 million people) reported consuming at least one soy drink in any given seven-day period during the year to March 2016. This compares with 5.3 per cent in the year to March 2012. Meanwhile, the proportion of Australians who consume energy drinks has fallen from 6.6 per cent to 5.6 per cent over this period, and consumption of sports drinks has fallen from 6.0 per cent to 5.6 per cent. The survey also shows that 31.3 per cent of Australians who consume soy drinks in an average seven days also drink regular fresh white milk in that time.

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