Original article by Max Mason
The Australian Financial Review – Page: 29 : 11-Jul-16

Australia’s domestic Twenty20 cricket series, the Big Bash League, will be broadcast by US cable TV channel NBC Sports Network. The one-year deal will make 10 BBL matches available to a potential audience of around 83 million US homes. Cricket Australia has also secured a new five-year deal with US cable channel Willow covering all forms of the sport. Negotiations for new broadcasting deals in New Zealand and Asia are the next items on Cricket Australia’s agenda, ahead of negotiations for a new local broadcasting deal.

CORPORATES
CRICKET AUSTRALIA, NBC SPORTS NETWORK, WILLOW, BIG BASH LEAGUE, COMCAST CORPORATION, ASIAN TELEVISION NETWORK, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SINGTEL OPTUS PTY LTD