Original article by Darren Davidson
The Australian – Page: 23 & 25 : 11-Jul-16

Media groups are increasingly seeking to generate traffic to their websites by allowing their content to be republished by companies such as Google and Facebook. However, Facebook recently made changes that give priority to content that is posted by individuals rather than media companies. Seven West Media CEO Tim Worner notes that Facebook and Google are solely content aggregators and do not create their own content, and argues that they should reinvest some of their Australian profits into producing content.

CORPORATES
GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, KLEINER PERKINS CAUFIELD AND BYERS, GUARDIAN MEDIA GROUP PLC