Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 3.7 million Australian men aged 14+ purchased at least one skincare product in any given six months during the year to March 2016. While this equates to a much lower proportion (37.9 per cent) than women (83.7 per cent) who bought skincare products in the same period, it is still a sizeable market. The survey also shows that 26.8 per cent of Australian men purchase hand-and-body lotion in an average six months, ahead of facial moisturiser (21.5 per cent) and facial cleanser (17.8 per cent). Meanwhile, Nivea (17.9 per cent) is the most popular brand among Australian men, followed by L’Oreal (5.8 per cent) and Olay (5.0 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, L’OREAL AUSTRALIA PTY LTD, OLAY