Original article by Max Mason
The Australian Financial Review – Page: 29 : 25-Jul-16

WPP Group CEO Martin Sorrell has stressed the need for a digital advertising audience measurement system that is independent, rather than relying on data supplied by digital giants such as Facebook and Google. WPP holds an 18.6 per cent stake in the merged ComScore and RenTrak, having acquired stakes in both companies prior to their amalgamation. Meanwhile, Sorrell has identified clients’ short-term focus as the major challenge for the advertising industry.

CORPORATES
WPP GROUP PLC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, COMSCORE NETWORKS INCORPORATED, RENTRAK CORPORATION, WPP AUNZ LIMITED – WPP, NEWS CORPORATION – ASX NWS, 21ST CENTURY FOX INCORPORATED, CBS CORPORATION, VIACOM INCORPORATED