Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-16

A Roy Morgan Single Source survey has found that 63.9 per cent of Australian grocery buyers aged 18+ purchased block cheese in an average four weeks during the year to March 2016. Meanwhile, 36.9 per cent bought grated/shredded cheese, 37.5 per cent bought sliced cheese, 15.4 per cent bought creamed cheese or cheese spreads, and 9.8 per cent purchased cheese snacks or portions. All of these figures are considerably lower than they were in 2012. However, some consumers are dramatically more likely than the average grocery buyer to purchase cheese in an average four-week period. Two striking examples are those shoppers who also buy savoury biscuits/crackers in this time, and those who purchase wine in any given seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, COON, MAINLAND DAIRIES PTY LTD, MERSEY VALLEY, LAUGHING COW, CASTELLO