Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2016. The "Herald Sun" remains the most-read weekday newspaper in print (down 2.1 per cent to 852,000), while "The Daily Telegraph" scored the biggest gain in print readers, up 25,000 (4.0 per cent) to 650,000 readers per average Monday to Friday issue. "The Saturday Paper" is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue, while Sunday print readership dipped below 4.5 million Australians nationally (down 6.8 per cent). "The Sydney Morning Herald" remains Australia’s most-read masthead across all platforms, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers.

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