Millennials lead the way in social media news era

Original article by Max Mason
The Australian Financial Review – Page: 29 : 15-Aug-16

A survey by Deloitte has found that TV is the main source of news for 36 per cent of Australians, followed by social media (18 per cent). In contrast, 31 per cent of respondents aged 14-26 and 25 per cent of those aged 27-32 identified social media as their primary source of news, but just six per cent of baby-boomers use social media as their primary source of news. The 2016 Media Consumer Survey also shows that the number of respondents with access to Netflix, Stan and Presto has risen from 12 per cent in 2015 to 22 per cent.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, TWITTER INCORPORATED, SNAPCHAT INCORPORATED

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