Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that 86 per cent of Australians aged 14+ (nearly 17 million people) listen to radio during the week. The survey, which was carried out in the year to March 2016, also shows that the total national radio audience in an average week is 16,861,000. Across the week, the Breakfast time slot reaches a net 10,402,000 listeners (53 per cent), ahead of Drive-Time (8,211,000, 42 per cent), Morning (7,780,000, 40 per cent) and Afternoon (6,621,000, 34 per cent). More than seven in 10 radio listeners tune in during multiple different time slots in a seven-day period: 38 per cent listen at two different time slots and 31 per cent listen during three or more different time slots.

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