Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Aug-16

A Roy Morgan Single Source survey has found that just 4.6 per cent of Australians aged 14+ paid to download music and 1.1 per cent purchased CDs online in any given four-week period in the year to March 2016. This compares with 6.1 per cent and 2.1 per cent respectively in the year to March 2012. Meanwhile, the proportion of Australians who stream music online in an average four weeks has risen from 10.3 per cent in 2012 to 19.7 per cent in 2016. Likewise, the proportion of Australians using streaming radio has risen from 6.1 per cent to 9.6 per cent.

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