Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ (3,024,000 people) read or added comment to blogs or forums, or managed a blog themselves in an average four-week period during the year to June 2016. The survey also shows that 1,713,000 Australians read or added comment to someone else’s online journal or blog, 1,226,000 viewed or contributed to online forums, and 480,000 created or managed an online journal or blog themselves. Meanwhile, almost 1.1 million Australians read or add comment to an online newspaper blog in an average four weeks, with "The Saturday Paper" and "The Mercury" having the highest level of engagement (26 per cent and 24 per cent of visitors respectively).

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