Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Sep-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (three million people) often go over their mobile data limit. The survey, which was carried out in the year to June 2015, also shows that 32 per cent of smartphone users aged 14-24 and 29 per cent of those aged 25-34 often exceed their data limit, compared with 15 per cent of those aged 35-49. In contrast, just nine per cent of smartphone users aged 50-64 and seven per cent of those aged 65+ often exceed their data limit. Analysis by provider shows that smartphone users connected with Optus or Vodafone are the most likely (23 per cent) to exceed their data limit.

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ROY MORGAN RESEARCH LIMITEDSINGTEL OPTUS PTY LTDVODAFONE AUSTRALIA LIMITEDBOOST MOBILEAMAYSIM AUSTRALIA LIMITED – ASX AYSTELSTRA CORPORATION LIMITED – ASX TLSTPG TELECOM LIMITED – ASX TPMALDIMOBILE