Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Sep-16

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ (4.5 million people) say they "seldom have time for breakfast". The survey, which was carried out in the year to June 2016, also shows that cereal is the most widely consumed breakfast choice among 33 per cent of the general population and 24 per cent of those who seldom have time for breakfast, ahead of biscuit cereal (24 per cent and 19 per cent respectively). In contrast, breakfast drinks are consumed by just six per cent of the general population and 10 per cent of those who say they seldom have time for breakfast. However, of the total Australians who consume breakfast drinks in an average week, only 38 per cent claim to seldom have time for breakfast.

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