Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS