TV networks on brink of ad-spending revival

Original article by Darren Davidson
The Australian – Page: 23 : 19-Sep-16

Australia’s free-to-air TV networks may gain a low single-digit increase in advertising sales for 2017, as negotiations with media buying agencies begin. Think TV CEO Kim Portrate notes that there is renewed interest in TV among advertisers. The Ten Network’s share of advertising revenue rose from 21.9 per cent to 25.2 per cent in the first half of 2016, while the Nine Network’s share fell from 38.6 per cent to 35.6 per cent. The Seven Network’s share fell by just 0.3 per cent, to 39.2 per cent.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, THINK TV, KPMG AUSTRALIA PTY LTD, FREE TV AUSTRALIA LIMITED, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, IPG MEDIABRANDS, DENTSU AEGIS MEDIA AUSTRALIA PTY LTD, VIVAKI, PUBLICIS GROUPE SA, PROCTER AND GAMBLE AUSTRALIA PTY LTD, SMI MEDIA INCORPORATED

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