Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN