Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

The Roy Morgan Readership results for the year to June 2016 show that 37.4 per cent of Western Australians aged 14+ (800,000 people) read print editions of "The West Australian" in an average week. Meanwhile, 399,000 (18.7 per cent) read the print edition of the
"Sunday Times". Seven West Media’s deal to acquire the "Sunday Times" will increase the company’s print readership by 100,000, as 299,000 people currently read both newspapers. Overall, the total cross-platform newspaper reach of "The West Australian" across print and digital is now 1,058,000 (49.4 per cent), which will increase by 236,000 to 1,294,000 with the addition of the "Sunday Times" and the Perth Now website. As a result, three in five West Australians (60.5 per cent) will be reading newspaper content published by Seven West Media in an average week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS