Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

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ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED