Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that AFL grand finalist the Western Bulldogs has the league’s most gender-balanced fan base: 49.9 per cent are men and 50.1 per cent are women. In contrast, 58.4 per cent of Sydney Swans supporters are men and 41.6 per cent are women. The survey, which was carried out in the year to June 2016, also shows that Swans supporters have a mean age of 47 years, compared with 44 years for Western Bulldogs fans. Meanwhile, a slightly higher proportion of Bulldogs supporters are aged 65 and older (19.2 per cent vs 18.4 per cent). Overall, the Swans boast 1.1 million supporters (14.5 per cent of the country’s AFL supporters), while the Western Bulldogs have 249,000 supporters (3.3 per cent of all AFL fans).

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB