Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 1.5 per cent of Australian homes (143,000) subscribed to Presto in the six months to August 2016. Some 77 per cent (or 110,000) of the homes with access to Presto also have at least one other pay TV/SVOD service; 55 per cent of Presto homes also have Netflix and 27 per cent have Stan, while 48 per cent have Foxtel – with almost all of them using the traditional set-top box, not the streaming Foxtel Play. Meanwhile, analysis of SVOD households based on Household Life Stage shows that half of homes with Netflix or Stan are in the Young Singles, Young Couples and Young Parents segments, while the majority of homes that have Foxtel are Mid-Life Households (33 per cent) or Older Households (28 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FOXTEL PLAY