Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

Roy Morgan has announced the launch of a suite of new features for its digital audience measurement platform, Roy Morgan Audiences: Unique Audience by each type of device; Total Unique Audience (de-duplicated) across devices; Unique Audience by postcode and thousands of new audience segments from Roy Morgan Single Source. Roy Morgan Research already enables publishers, advertisers and media agencies to understand and measure online behaviour for both digital campaigns and websites. The Roy Morgan Audiences platform delivers a one-stop solution to long-standing industry needs for privacy compliance, compatibility across all operating systems, daily results, and now – perhaps most importantly in today’s increasingly connected landscape – the unique reach of websites, apps and digital campaigns across multiple devices.

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