Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

For the third consecutive month, First Choice Liquor has come first in the Liquor Store category of Roy Morgan Research’s Customer Satisfaction Awards, with a score of just over 93 per cent in August 2016. It is followed by Cellarbrations (93 per cent) and Dan Murphy’s (92 per cent). Meanwhile, 48 per cent of people who usually shop at a Cellarbrations store say that being "located where I do other shopping" is important, compared with just 28 per cent of First Choice customers. However, 81 per cent of First Choice shoppers identify "good value" as an important factor, compared with 61 per cent of Cellarbrations customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FIRST CHOICE LIQUOR SUPERSTORE, CELLARBRATIONS, DAN MURPHY’S, IGA LIQUOR, INDEPENDENT BRANDS AUSTRALIA PTY LTD