Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

A Roy Morgan Single Source survey has found that 5.3 million Australians aged 14+ (26.9 per cent of the population) reported drinking packaged fruit juice in any given seven days in the year to June 2016. This compares with 6.6 million (35.2 per cent) in the year to June 2012. The survey also shows that 6.2 per cent of Australians drink supermarket-branded packaged fruit juice, ahead of Golden Circle (5.8 per cent) and Berri (5.7 per cent). Men (27.6 per cent) are slightly more likely than women (26.3 per cent) to consume packaged fruit juice, with young people of both genders being the most avid consumers. Meanwhile, the number of Australians who agree with the statement "I often buy drinks from juice bars" has risen from just under 1.6 million to just over 1.8 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOLDEN CIRCLE LIMITED, BERRI LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD