Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

The latest findings from Roy Morgan’s Young Australians Survey show that 69% of Australian children aged 6-13 think the iPad is "really cool", while 54% feel the same way about the iPhone. In both cases, girls are more likely than boys to covet these items: 71% vs 68% in the case of the former, and 59% vs 50% for the latter. Computers in general (including laptops and tablets) are currently considered really cool by 52% of kids (53% of boys, 51% of girls). Meanwhile, Lego/Lego games are really cool in the eyes of 43% of Australian children (54% of boys and 32% of girls).

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, LEGO AS, NIKE INCORPORATED