Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Nov-16

A Roy Morgan Single Source survey has found that 8.1% of Australians aged 14+ (1.6 million people) bought men’s and/or women’s sportswear in an average four-week period during the year to September 2016, compared with 7.0% in 2011. The survey also shows that Australians’ annual expenditure on sportwear has risen from $A1.1bn to $A1.5bn over this period. While Generation X accounts for the largest share (31.6%) of total dollars spent on sportswear, this is considerably less than their share in 2011 (35.9%). In contrast, Generation Z’s contribution to Australia’s total annual outlay on sportswear has almost doubled in the same period, from 14.2% to 26.4%. Baby Boomers are the only other generation that have grown their share of the total dollars spent on sportswear (currently, they account for 18.6% of total dollars spent, up slightly on 17.9% in 2011).

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