Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Nov-16

A Roy Morgan Single Source survey has found that 79% of Australia’s 16.2 million smartphone owners use either an Apple iPhone or a Samsung handset. The average Apple iPhone owner is 41 years old and earns $54,000 a year – three years younger but with $7,000 more personal income per year than the average Samsung smartphone owner. Some 54% of iPhone owners are women, while 51 per cent of Samsung owners are men. Meanwhile, compared with Apple users, more Samsung owners rent their home, work in sales, clerical or trades roles (or are retired), shop at discount stores, watch commercial television, go to theatre restaurants, play pokies, work on the car, go fishing, or play sports like cricket, lawn bowls, softball or baseball. On the other hand, Apple users are the more likely of the two groups to have a mortgage, work as managers and professionals (or be students), to go to concerts, live theatre, amusement parks and the beach, to listen to commercial radio, and do yoga or pilates.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED