Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-16

A Roy Morgan Single Source survey has found that 29 per cent of Australians aged 14+ (5,776,000 people) had a Netflix subscription in November 2016, up from 25 per cent in May. A total of 2,223,000 Australian households now have a Netflix subscription. Meanwhile, more than two in five Netflix subscribers stream less than three hours of its content during an average week, including 26 per cent who watched some Netflix but less than three hours in the last seven days, and another 16 per cent who did not watch any at all. Some 35 per cent of people with a household Netflix subscription spend three to seven hours watching, and 14 per cent spend eight to 14 hours. Less than one in 10 Netflix subscribers (nine per cent) had a real "binge-viewing" week, watching 15 or more hours of content. Although the overall take-up of Netflix now rivals that of Foxtel, those with the Pay TV provider spend around twice as much time watching. The majority of Foxtel subscribers spend at least eight hours a week watching, including over a third who watch for 15 hours or more. Only around one in 20 people with Foxtel haven not watched it at all in the last seven days.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD