Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-16

A Roy Morgan Single Source survey has found that 69.6% of Australians aged 18+ consumed alcohol in any given four-week period in the year to September 2016, as they did in 2012. The survey also shows that 44.5% (or almost 8.3 million people) drink wine in an average four weeks, followed by beer (38.5%/over 7.1 million). Spirits are the third-most popular type of liquor, drunk by 26.2% of Australian adults (or nearly five million people). Analysis by gender shows that 31.6% of men and 20.9% of women consume spirits in any given four weeks. However, whisky, bourbon/American whiskey and rum are more popular with men, while vodka and gin are more popular with women. Meanwhile, 37% of Australians aged 18-24 drink spirits in an average four weeks, compared with just 21.4% of those aged 50+.

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